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Change-Out Programs
These programs are designed to encourage people to
remove old wood-burning appliances or to replace them
with newer cleaner-burning appliances. The programs
offer a rebate on the purchase of a new appliance and
provide education on reducing emission. The program
could also be designed in a similar way as those to
encourage the installation of water-saving appliances;
a rebate is offered when proof is provided that an old
wood-burning appliance has been recycled at a legitimate
depot, and that the new appliance purchased to replace
it meets CSA B415 or EPA emissions standards.
Click on PDFs for more information
Coordinator's Toolkit
A toolkit for developing and implementing a Woodstove
Exchange Program is being developed by the BC Ministry
of Environment. This should be available by March 2008
and will be posted on this website. In the meantime,
here is an overview of the steps followed to implement
the Skeena -Bulkley Valley - Lakes District Exchange
program in 2007. This is a 3 year pilot program, funded
by the BC Ministry of Environment and administered by
the BVLD Airshed Management Society.
Overview of the Skeena-BVLD Program
- Market Research (2006)
- Partnerships
- Bylaws (lobbying for 3 years, workshop in April 2006,
with staggered adoption by communities starting in July
2006)
- Promotions (beginning August 2006, intensifying during
lead-up, with blitz in March 2007, then levelling out)
- Evaluation (June-November 2007)
Market Research
We decided early on that a social marketing approach
would be used in our promotions so our research questions
were designed to identify barriers to changing out uncertified
appliances and what kind of incentives that would be
needed.
Focus groups and questionnaires were used to understand
our customers - what do they need to hear to carry out
the desired action and behaviour change?
Anyone involved with administration of the program
was involved with continuous knowledge building and
training — how many stoves to exchange, emission comparisons,
what technology is out there and how does it work, how
much does it really cost to change out an existing appliance?
Partnership
Identifying the right partners and what they can contribute
to the program's success is a top priority. Our partnerships
focused on funding for program staffing and incentives
for residents, as well as supporting policy and education.
Community Outreach
With the help of a talented graphic designer, musicians,
and key partners, you can develop an effective marketing campaignto reach your target audience. Your target audience includes woodstove users, and people who know woodstove users!
Here are some examples and samples of what you can do to reach your audience:
- newspaper ads
- Super Stove vs Ol Belcher Newspaper Ad
- Testimonial Newspaper Ad
- media interviews
- radio, newspaper, TV, editorial board meetings
- radio ads
- BVLD
super stove
- BVLD woodstove
- CJFW can't afford
- CJFW retaliation
- CJFW tough guy
- live woodstove demonstrations
- doorknob hangers
- Super Stove
- Ol' Belcher
- back of door knob hangers
- moisture meters and DVDs in libraries
- business referral cards
- informational inserts in utility bills
- website and website links
- woodstove exchange hotline
- word-of-mouth
- posters
- Have you seen Superstove? full-colour poster
- Wanted - $250 cash reward. full-colour poster
- fact sheets
- August 2007 - Summary of Successes
- Gearing up for Fall - August 2007
Radio Ads
Bylaws
- Workshop held April 2006 on how local governments
can reduce emissions from wood burning appliances
- Smithers, Houston and Burns Lake have adopted bylaws
- No new installations of appliances not meeting emission
standards including outdoor boiler systems
- No burning of garbage or unseasoned wood (unseasoned
meaning < 0.5 to 1 year or moisture content >20%)
- Woodstove changeout program funding through taxation
and grants
- Target of removing all non-emission certified appliances
by December 31, 2010
- See AMS handout - Bylaw
Basics
Evaluation
An evaluation report for the Skeena-BVLD and Cariboo
Region exchange programs will be available shortly and
will be posted on this website. As well, the Coordinator's
Toolkit will include templates for evaluating programs.
Some ideas on what to evaluate are listed below.
- Total number of exchanges this year and each subsequent
year of the program (multi-year)
- Improvement in neighbourhood air quality (multi-year)
- Quantity and content of enquiries by caller and agency
including media, local government, AMS, MOE
- Level and method of awareness of exchange
- Motivation for exchange
- Quality of experience for everyone including partners
and staff
Sometimes it is difficult to know what to correct to
increase the number of change-outs, but quite often
it comes down to the following variables.
- Size of rebate
- Advance notice
- Media mix
- Quality of experience for homeowner before and after new purchase
- Community goal and bylaws
Resources
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