Campaign Categories

There are two campaign categories outlined in this section:

• in-house
• public.

An in-house campaign consists of an information and awareness campaign for staff, and perhaps a new anti-idling policy for all municipal fleet vehicles.

A public campaign will most likely include building community partnerships first, then getting the message out to the public by way of events, posters, handouts, town meetings, advertising. (There are several support resources for your anti-idling campaign under Resources.) The second step would be to develop a bylaw or policy.

Launching a public campaign consists of several steps:

1. Plan Your Campaign
2. Network and Build Partnerships
3. Launch Your Campaign
4. Sustain the Momentum.

You will find the support resources for your anti-idling campaign under Resources.

TIP: Programs to reach the general public are often met with better success and public support when the municipality itself leads by example. In fact, many municipal fleet operators have implemented no-idling policies to reduce their fuel costs and improve their competitiveness.