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Launch Your Campaign
Launching your campaign simply means telling everyone
your message -- filling them in on what you've been
working on. Your launch may be as simple as sending
a news release or as involved as having an event with
speakers.
The type of launch you choose depends on your resources,
audience and expectations for the campaign.
Inhouse Awareness Campaign
- Talking to Your Staff
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If you are launching an inhouse campaign, your
main audience is your staff and their families.
There are several ways to let your staff know about
your anti-idling campaign.
We suggest using a combination of the methods below:
- send information with their pay stub
- write an article for the staff newsletter
- send an all-staff email
- visit departmental meetings
- have an all-staff meeting
- put posters up
- post it on your intranet site
- put up a display in the staffroom.
Public Awareness Campaign
- Talking to Your Community
- If your campaign is aimed at residents, you will
need to think of a way to reach each group. It is
difficult to reach everyone using the same methods.
For instance, parents, teachers and school children
would be one group; commuters another group; media;
politicians; shoppers; businesses; etc. Once you've
defined your groups/audiences, it will be easier to
figure out how to reach them with your anti-idling
message. Here are just a few ideas about how to reach different audiences. Be creative and add your own touches: you know your community better than anyone!
- Schools
- Your best tool is an on-site visit. (You'll need
school board approval first.) See the handouts section
on the right for some ideas of what to leave behind
for the students to bring home to their parents. After
the students are on board, have some Clean Air volunteers
at the schools on Clean Air Day, Earth Day and other
special environment days to talk to the parents about
idling.
- Commuters
- Radio, bus boards, banners, billboards (preferrably the electronic type) and one-on-one education.
- Media
- News releases, media kits, fact sheets, backgrounders, editorial boards, telephone calls to specific reports, partnerships with media and
- Business
- Chamber of Commerce, local service clubs, partnerships, letters and one-on-one discussions.
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